Regardless of its size, your invention is supposed to solve a big problem to have made millions, right? Mr. Ken Ahroni knew that. He solved a big problem. Why are you able to made only one wish per turkey? In order to solve this problem, he started a company (LuckyBreak) and produced fake wishbones. His company reports sales of over $2.5 million each year. He actually needed to solve plenty of problems for that product.
Safety - No shards of plastic that could injure someone
Appearance - It had to look like a real wishbone
It had to break unpredictably
It had to sound right when it snapped
He said, he exported to about 10 countries. “But our best story is that we've exported twice to Turkey. Turkey wishbones to Turkey”
During an interview, He said some people compare his business with “pet rock” which was tremendously successful for its basic concept. He said:
“It’s not like the pet rock because I say 'where is the pet rock today?’"
Not a bad idea actually.
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